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We are passionate about women feeling listened to and valued.
We want you to wear a dress that makes you feel beautiful. And we won’t rest until you’ve found your perfect gown.
How many women do you know who have had a nightmare experience shopping for their wedding dress?
At South Coast Brides, we’ve heard horror stories that make us want to cry. Dismissive and unattentive attendants. Body shaming. Belittling brides about budgets.
But these are not just stories. They are real experiences women have when buying their wedding dress.
Every woman deserves to feel beautiful and valued. All the time. Your wedding is no exception.
We know there is something magical about weddings. Feeling beautiful and valued is more important than ever and every woman deserves to feel that way.
It’s why South Coast Brides is committed to supporting women of all body types, budgets and backgrounds so you feel seen, heard, comfortable and respected.
And you deserve that.
Hi, I’m Kim
I am determined to see every woman wear the wedding dress of their dreams, and to love every minute shopping for it.
I’ve personally experienced the stress and anxiety of unkind and uncaring customer service while shopping for a wedding dress.
Women do not deserve to be treated that way.
I will give you all the support you need to make the perfect decision that is right for you.
You don’t need to change.
You are perfect the way you are.
After all, isn’t that why your partner asked you to marry them?
We have a huge range of dresses from leading Australian designers such as Stella York, Jadore White Label and Tania Olsen Designs.
But what really makes us different is that we genuinely care about how you feel.
It is our mission to ensure every woman has a fun and memorable experience searching for the perfect wedding dress.
We are inclusive, diverse, and supportive of all women.
We will never discriminate or make you feel bad about your body, your budget or your background.
We will go to any length to give you the experience that you deserve.
This includes having one of the largest ranges of sample sizes in Australia. We stock sample dresses in every size from size 6 to size 32, providing a superior, enjoyable and realistic experience.
"You only need to like the South Coast Brides Facebook page to see that Kim the owner is human just like the rest of us. After watching her fb page for a few months, I was convinced I would find my perfect dress in this store. Not because of the range brands but because I watched Kim, struggle with almost losing her own house during the fires but still raising funds and shopping for those that had and she kept her business running.
I contacted Kim and made a booking. The second I walked in I was greeted happily and with no judgement. I felt comfortable and accommodated. After trying on the second dress I knew I had found the one!
So if you are looking for a great, easy experience while shopping with a down to earth person who actually listens when you talk, Kim is the right person for you. And you also get to support a great local business.
Thank you Kim and your team for everything you have done ❤️"
Kim Mcgaw
"I purchased my dress from Kim and at South Coast Brides and right from the start she was so amazing, wonderful and beautiful to deal with. I had initially gone in with a bit of worry and concern as I am a little bigger than the average person.
But as soon as we started talking all of that went out the window and I was at ease and relaxed. She has such a vast knowledge and understanding of your individual figure and she knows exactly what would look good on you without you even knowing you would like it.
I cannot recommend her highly enough for anyone looking for a dress whether that be for your wedding, formal or a special event. Again thank you Kim and I can't wait to share with you memories of my special day xoxo"
Kim Smits
We have an extensive range of bridesmaid, evening gowns and cocktail dresses including brands such as Sorella Vita, Les Demoiselle, Miss Anne and Jadore.
We also partner and share a retail space with The Collared Man for mens' formal wear.
WHAT WE LOVE
We love the relief on your face when you realise this shopping experience is going to be different.
We love seeing your face light up with excitement when you find the perfect dress.
We love seeing the delight when you come in for your final fitting.
And above all else, we love seeing the joy on your face on your wedding day.
After all, that’s the final destination. And we know a big part of that joy comes from the journey you take finding your beautiful dress.
WE BELIEVE
Every woman deserves to be treated with respect and dignity.
Budget, body and background are not limiting factors.
Our empathetic, kind and inclusive approach is unrivalled.
Building a relationship with you is the foundation to finding your perfect dress.
There are enough stressful tasks with planning a wedding. Shopping for your dress does not need to be one of them.
You’ll never find another bridal store who will look after you like we will.
This means you can shop for your partner and your entire bridal party in the one place, saving you precious time to spend planning the rest of your wedding.
"I bought my wedding dress from Kim and she was amazing the whole process! She made me feel so comfortable and was extremely accommodating with what I was after, she wasn’t pushy at all which I had experienced elsewhere. I felt she truly wanted to help me find exactly what I wanted and I ended up with my dream dress!
I would 100% recommend to anyone looking for a wedding or formal dress on any budget!
Thanks Kim!"
Josie Brown
"Kim is amazing, she has been nothing but helpful, supportive and encouraging in the whole process of choosing and sizing, 10 bridesmaids dresses!
As well as finding a dress for a pregnant bride to be.
From styling advice, price, getting all sizing correct, everything has been perfect.
I cannot recommend her enough."
Courtney Jackson
"Highly recommend South Coast Brides in Nowra. Kim the owner is knowledgeable, warm and welcoming, and helped me find the perfect wedding dress.
They have a beautiful range of styles for all budgets and sizes, and as a plus sized bride I was made to feel very comfortable when trying on dresses.
Love being able to shop at and support a local business."
Amy Skye
"Kim was amazing when shopping for a bridesmaid dress for my wedding. She was so patient with us and didn't mind us being picky. Nothing was a problem for her, such a lovely lady and local store owner. Will definitely recommend it to friends!!"
Paige Ryall
"On Saturday I had the pleasure of going to Kim’s beautiful bridal shop. From the moment I walked in, my draw dropped seeing all the gorgeous frocks and it was evident that Kim takes pride in the presentation. So there I was, ready to try on dresses, with my sister in tow.
The whole wedding dress fitting was just amazing! I’d liaised with Kim prior to going in and she pulled dress after dress off the hangers for me to try on.
At no stage did I feel pressured to buy a garment, but I couldn’t resist THE dress when I put it on. She also let us take our time and it never felt rushed. Kim definitely knows style and she picked a dress that I wouldn’t have even considered before I tried it on!
She also chose dresses to suit my body shape. Being a plus size girl at the moment, I felt a little overwhelmed to begin with, but she totally made me feel comfortable and confident with our choices in dresses and sizes.
Ohh... I haven’t mentioned the prices!!! The prices are so affordable and a steal for the quality. I would even encourage people coming down from Sydney (like myself) to have a fitting. I’ve done some window shopping around Sydney, and the prices are extravagant in comparison to Kim’s shop.
Her service was impeccable. It felt as though I had a friend giving me total honest feedback and made for a fun evening. This woman seriously knows what she’s doing! I highly recommend her, and her shop and I promise you’ll have a great time.
Thanks again Kim!!! I’m truly grateful that you’ve been a part of my wedding journey!"
Sarah Eastgate
Ok, maybe the second happiest. We are preparing for your wedding after all!
Book your appointment and let us bend over backwards to make your bridal shopping experience one of the happiest memories of your life.
Book In Now
